Joules is a UK-based premium lifestyle brand which designs and sells Joules branded lifestyle clothing, accessories and homeware.
Born in the fields of Great Britain, Tom Joule began selling clothes at outdoor events throughout the country over 25 years ago, finding a niche in the market when he realised that his customers were a bright and colourful bunch, but their clothes were quite the contrary. Today we have 97 stores* in the UK and Republic of Ireland, a customer database of two million customers*, an established e-commerce platform and a growing international presence. We’re also a top selling wholesale brand in major UK retailers such as John Lewis and Next Label.
The brand is at the heart of the business and encompasses values of time-off, heritage, countryside, Britishness, family and fun, which resonate strongly with our large, growing and loyal customer base. Following great success in the UK, Joules is attracting an ever-increasing international audience, through the development of wholesale accounts in North America and Germany supported by dedicated websites for each market.
Our brand values are reflected through handcrafted product designs, which are recognisable for their distinctive colours, prints, detail and quality. These designs have successfully stretched across a broad range of product categories, from womenswear to homeware, demonstrating Joules’ relevance to multiple aspects of our customers’ lives.
Joules operates a balanced multi-channel proposition, which encompasses retail (stores and e-commerce), wholesale and other smaller channels such as country shows and licensing - having established some high profile partnerships in this area, including premier equestrian events Badminton and Burghley Horse Trials.
The business is based in Market Harborough, Leicestershire, where we’ve been since day one. At the HQ you’ll find a talented team of individuals who work across everything from the distinctive, hand-drawn prints you find in every collection through to marketing and distribution. We also have an office in New York to support our growing North American business.
In 2015 we were proud to have won “Fashion Retail Business of the Year” at the Drapers Awards.
*Figures are approximate as at 29 May 2016, stores excludes franchises and pop-ups