JOULES ANNOUNCES FIRST LIFESTYLE PARTNERSHIP, WITH WATERGATE BAY HOTEL
British-born international lifestyle brand Joules has today launched it’s first lifestyle partnership with north Cornwall contemporary beach-haven, Watergate Bay Hotel.
The collaboration between the two brands represents a milestone in Joules’ evolution from its equestrian roots to a fully-fledged lifestyle brand, and introduces them to a wider audience. Joules is no stranger to the British coast, having started life in market towns, its retail portfolio now includes 26 coastal stores, which are proving to be strong performers.
Set on its own spectacular surfing beach on the north Cornwall Coast, Watergate Bay Hotel has earned a reputation as one of the UK’s must-visit coastal destinations. The hotel is about the balance of life, celebrating being active and getting out amongst the elements as well as spoiling yourself a little. The ‘active relaxation’ ethos of the hotel and impressive coastal location is what makes this the perfect partnership for Joules – a shared vision of enjoying the great outdoors and cosy indoors, from shire to shore.
As part of the collaboration Joules will feel present across the hotel with the staff looking professional and relaxed in outfits from the SS16 range and guests enjoying exclusive benefits at Joules nationwide.
Ronny Helvey, Marketing Director at Joules said: “Watergate Bay represents everything that we live and breathe at Joules, enjoying the outdoors, taking time off and spending time with family and friends. We’re delighted to be working with the team at Watergate Bay and are excited to have the opportunity to introduce Joules to those who may not be familiar with the brand and bring more to our loyal customers.”
Will Ashworth, Managing Director at Watergate Bay Hotel added: “We’ve enjoyed a fantastic relationship with Joules over the past few years through the Polo on the Beach and are thrilled to be able extend our partnership and bring more to every guests’ stay with us. Our two brands have much in common and we’re looking forward to continuing to work together closely.”
For further information
Lucy Wollam, Emily Jones or Nelly Akpaka at Hudson Sandler
020 7796 4133