Our strategy
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Growing our active customer base
Strategic objective: to grow our active global digital customer base and to increase our customers’ frequency of interaction and spend with the Joules brand.
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Broadening the product offer
Strategic objective: to broaden Joules’ distinctive product ranges and extend the brand into carefully selected categories to meet our customers’ lifestyle needs.
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Strengthening the digital platform and experience
Strategic objective: to offer customers the complete Joules online experience, and drive conversion and spend across its digital platforms.
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Growing the brand through third party partnerships
Strategic objective: to increase the reach of the Joules brand to a broader customer base in the UK and internationally.
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