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AW20_WHOL_209674_WELLYPRINT_BLKBRDRFLRL_039_FOOTWEAR_EXT_(455x455px).jpg Our Story
Scotland_Moodbook_HIGHRES_158_(455x455px).jpg Brand Values
AW20_WHOL_AUG_210300_HALTON_GREY_049_(455x455px).jpg Our Products
AW20_WHOL_OCT_208993_ELVINA_CREAMFLORL_046_(455x455px).jpg Our Markets
Scotland_Moodbook_HIGHRES_160_(455x455px).jpg Our Purpose and Strategy
2. Tom Joule - Founder & Chief Brand Officer_(455x455px).jpg Board of Directors

Our strategy

1

Customer Value

Strategic objective: to grow our active customer base and to increase our customers’ frequency of interaction and spend with the brand

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2

Drive Total UK Brand Sales

Strategic objective: to grow sales of Joules products in the UK and to make it easy for our customers to discover, be inspired by and purchase our products

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3

International Expansion

Strategic objective: to grow the Joules brand internationally, with priority markets of the US and Germany and targeted evaluation of new markets

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4

Product Extension

Strategic objective: to expand carefully in existing and appropriate new categories to meet our customers’ lifestyle needs to support the development of Joules

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