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AW19_WILD_200147_COMO_BLKBEEHPPY_2.png Our Story
AW19_WILD_200199_COASTRUCKSACK_1.png Brand Values
AW19_30TH_204270_WELLYPRINT_CAMFLORAL_3.png Our Products
AW19_205980_GLORIA_ANIUNIONJK 3.png Our Markets
AW19_WILD_18 MAXIDRESS_LEOPARD_317.png Our Purpose and Strategy
tom-joule-lightbox.png Board of Directors

Our strategy

1

Customer Value

Strategic objective: to grow our active customer base and to increase our customers’ frequency of interaction and spend with the brand

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2

Drive Total UK Brand Sales

Strategic objective: to grow sales of Joules products in the UK and to make it easy for our customers to discover, be inspired by and purchase our products

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3

International Expansion

Strategic objective: to grow the Joules brand internationally, with priority markets of the US and Germany and targeted evaluation of new markets

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4

Product Extension

Strategic objective: to expand carefully in existing and appropriate new categories to meet our customers’ lifestyle needs to support the development of Joules

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