About us
Established by Tom Joule in Britain over three decades ago, Joules is a premium lifestyle brand with an authentic heritage and very loyal following.
What we doOur strategy
1
Growing our active customer base
Strategic objective: to grow our active global digital customer base and to increase our customers’ frequency of interaction and spend with the Joules brand.
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2
Broadening the product offer
Strategic objective: to broaden Joules’ distinctive product ranges and extend the brand into carefully selected categories to meet our customers’ lifestyle needs.
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3
Strengthening the digital platform and experience
Strategic objective: to offer customers the complete Joules online experience, and drive conversion and spend across its digital platforms.
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4
Growing the brand through third party partnerships
Strategic objective: to increase the reach of the Joules brand to a broader customer base in the UK and internationally.
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