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Chloe Ward

Creative Director
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Chloe Ward

Creative Director

Chloe joined Joules as Creative Director in 2005. She has built the business’ design teams to where they are now with huge success and these teams deliver inspirational and fresh collections year after year. Prior to joining Joules, Chloe was a Design Assistant at Jasper Conran.

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Penny Parry

Commercial Director
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Penny Parry

Commercial Director
Penny was appointed Commercial Director in April 2018, having previously held the roles of European Wholesale Director, Head of Wholesale UK and Commercial Manager at Joules. She has also worked at Next Group plc and BonMarché.
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Lyn Warren

Retail & People Director
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Lyn Warren

Retail & People Director

Lyn joined Joules in May 2018, bringing over 15 years experience in HR. Most recently, Lyn was HR Director at Carpetright and prior to that, HR Director at Virgin Active. She has also held a number of roles at Dixons, Gamestation and Home Retail Group.

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Ralph Percival

Ecommerce Director
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Ralph Percival

Ecommerce Director

Ralph was appointed Joules’ Director of E-commerce in October 2014. Throughout his career, he has worked for a number of well-known retail brands, including Barbour, Blacks Leisure Group and luxury cycle apparel retailer Rapha.

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Claire Tait

Marketing Director
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Claire Tait

Marketing Director

Claire joined Joules as Head of Product Marketing & Campaigns in 2015, a role which in 2 years expanded to include trading of Joules’ increasingly popular e-commerce channel. Prior to joining Joules, Claire held senior roles at a strategic procurement consultancy and has also worked for Debenhams and Bay Trading. Today, she is Marketing Director of Joules, where she is responsible for the ongoing development and implementation of the business’s marketing strategy, from the increasingly important use of customer insights to the delivery of all marketing campaigns.

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Rimal Patel

Wholesale & Partnerships Director
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Rimal Patel

Wholesale & Partnerships Director

Rimal was appointed Wholesale & Partnerships Director in August 2021 and is responsible for Joules’ retail and digital wholesale, partnerships and licensing growth strategy. He joined from Tesco plc where he served as Online Director and had responsibility for the day-to-day operations, planning and performance of Tesco.com. Rimal has also previously held senior roles at John Lewis, Shop Direct and PwC.