Established in the British countryside by Tom Joule in 1989, Joules is a true premium lifestyle brand with an authentic heritage.

Now a truly multi-channel business, Joules designs and sells clothing, footwear, accessories, homeware, gifting and lifestyle product collections for all the family.

Joules started selling clothing at rural shows and events, so Tom had a deep-rooted understanding of his customers’ lifestyles and found it easy to capture their interests, attitudes and opinions. Something we’re very proud to still to be able to do today.

Joules has remained true to its British heritage, whilst keeping in tune with what customers want now. At the heart of everything, Joules creates is unrivalled attention to detail coupled with a drive to provide make the ordinary extraordinary.

"Come rain or shine, we love the great outdoors. It inspires our designs, our colour palettes and the way we work. It’s where we love spending time together. And time spent together, is time well spent."

Tom Joule