Distinctive brand

Authentic heritage brand with contemporary country loving at the heart

Distinctive brand

We are a contemporary country loving brand.

We celebrate our rural roots by designing clothing, accessories and homeware for today’s family lifestyle. And we ensure everything we create and work towards lives up to the brand values that sit at the heart of our business.

More about what we stand for

Unique products

Designed in-house by our print and design teams in Market Harborough, UK

UNIQUE PRODUCTS

The Joules product range has something for the entire family, their four-legged friends and even their home!

With a steadfast focus on connecting with the Joules customer and continuing to meet their lifestyle needs, our product range covers women, men, children and baby collections as well as homewares and licensed products; from bedding and toiletries to eyewear and radios

MORE ABOUT OUR UNIQUE PRODUCTS

Customer focus

Growing loyal customer base with attractive demographics

CUSTOMER FOCUS

Well positioned in the large and growing premium lifestyle market

We are focussed on understanding and engaging with current and target customers

MORE ABOUT OUR CUSTOMER FOCUS

Proven growth strategy

Consistent strategy for the long term development of Joules in the UK and internationally

PROVEN GROWTH STRATEGY


We have a consistent strategy for the long-term development of Joules as a premium lifestyle brand, in the UK and internationally

This strategy is underpinned by our distinctive brand, unique products and unwavering customer focus and delivered by our exceptional team of people, supported by well-invested systems and infrastructure.

MORE ABOUT OUR STRATEGY

Strong culture; experienced board

Creative, skilled and committed team with strong experienced leadership and governance

STRONG CULTURE; EXPERIENCED BOARD


The creativity, skill and commitment of the Joules team are key to the brand’s success

The Board provides entrepreneurial leadership, sets Group strategy, upholds the Group’s culture and values, reviews management performance and ensures that the Group’s obligations to shareholders are understood and met.

MORE ABOUT OUR LEADERSHIP AND GOVERNANCE

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