Authentic heritage brand with contemporary country loving at the heart
We are a contemporary country loving brand.
We celebrate our rural roots by designing clothing, accessories and homeware for today’s family lifestyle. And we ensure everything we create and work towards lives up to the brand values that sit at the heart of our business.
Designed in-house by our print and design teams in Market Harborough, UK
The Joules product range has something for the entire family, their four-legged friends and even their home!
With a steadfast focus on connecting with the Joules customer and continuing to meet their lifestyle needs, our product range covers women, men, children and baby collections as well as homewares and licensed products; from bedding and toiletries to eyewear and radios
Growing loyal customer base with attractive demographics
Proven growth strategy
Consistent strategy for the long term development of Joules in the UK and internationally
PROVEN GROWTH STRATEGY
We have a consistent strategy for the long-term development of Joules as a premium lifestyle brand, in the UK and internationally
This strategy is underpinned by our distinctive brand, unique products and unwavering customer focus and delivered by our exceptional team of people, supported by well-invested systems and infrastructure.
Strong culture; experienced board
Creative, skilled and committed team with strong experienced leadership and governance
STRONG CULTURE; EXPERIENCED BOARD
The creativity, skill and commitment of the Joules team are key to the brand’s success
The Board provides entrepreneurial leadership, sets Group strategy, upholds the Group’s culture and values, reviews management performance and ensures that the Group’s obligations to shareholders are understood and met.