Another Place, The Lake reveals a new hotel suite exclusively designed by British lifestyle brand Joules – the latest development of the brands’ recent partnership.

The new Joules suite, a first for both brands, gives guests the unique opportunity to experience the outdoors from within. The spacious suite spans over 50 square feet and offers views over Ullswater and the surrounding fells, and beautifully appointed interiors.

Curated by Joules’ art director Hannah Coates, the design is shaped by nature and inspired by the striking landscape of the Lake District. The hotel is set within 18 acres of secluded, unspoilt parkland right on the shores of Ullswater, the second largest lake in England.

The colourful collaboration introduces Joules’ colourful personality through the addition of a sofa and armchair (both available to purchase through DFS), bedding, kitchenware, flasks and a radio. The walls and soft furnishings are finished with a palette of greens, soft grey and striking flashes of mustard yellow, incorporating the bold use of colour that Joules is known and loved for.

Will Ashworth, chief executive of Another Place, The Lake says: “Following our opening just over 18 months ago, we continue to invest in and refine our guest experience – never sitting still. This project, as part of our ongoing collaboration with Joules, is a great example of the constant innovation we strive for and a great example of two like-minded brands working together. We hope that our guests enjoy this distinctive new space, as much as we’ve enjoyed creating it.”

Claire Tait, head of marketing at Joules added: “We’re thrilled to have launched the very first Joules suite through our partnership with the team at Another Place, The Lake – a brand which fits so naturally with our own. Inspired by the beauty of the surrounding area, it brings together a wide range of Joules products that we’re really proud of and is excited for people to experience. The suite embodies everything the Joules brand is about: time together, relaxing with loved ones and making memories. We can’t wait to welcome its first guests.”

Another Place, The Lake is the first hotel from Another Place - a new evolving hotel collection from the team behind Cornwall’s Watergate Bay Hotel.

The team at Watergate Bay Hotel has a long-standing relationship with Joules, which began back in 2009 when Joules supported the now iconic Polo on the Beach event at Watergate Bay. This is the first project with the Another Place team, which will also see Joules provide uniform and unique brand touches throughout the hotel for guests to use, including wellies and dog beds.

Joules has an authentic rural heritage and enjoys a strong connection with the Lakes. Currently, there are four stores in the Lake District – Ambleside, Bowness, Keswick and Kendal and their designers are constantly looking to the area to inspire their hand-drawn prints from the area.

The Joules suite at Another Place, The Lake can accommodate two adults, two children and one baby in a cot – prices start from £395 on a bed and breakfast basis. For more information and to book please visit


Images are available here:

Another Place, The Lake - PR

For further information please contact Aimee Rowe-Best at Wild West Communications.

Will Ashworth, Chief Executive is available to interview.

About Another Place, The Lake

Another Place is a new evolving hotel collection from the team behind Watergate Bay Hotel – which is lending the collection its relaxing, active and social ethos. The first in this collection is Another Place, The Lake which opened in August 2017. The hotel is on the shores of Ullswater, surrounded by 18 acres of national parkland. It’s in the heart of the Lakes whilst still only 15 minutes from the M6.

Inside the hotel is Swim Club, home to a 20-metre lake-view swimming pool, outdoor hot tub, sauna, cardio room and three treatment rooms. Treatments range from manicures, facials and massages to salt scrubs and the full works.

The hotel has two restaurants both with spectacular views. The Living Space is a large, airy bar leading onto a terrace. Proper coffee and cocktails are served alongside a casual lunch and dinner menu. Rampsbeck Restaurant is open in the morning for breakfast and in the evening for dinner. Its menu is British, focusing on great tasting Cumbrian produce.


Joules - ‘a premium lifestyle brand with an authentic British heritage’

Established in Britain by Tom Joule three decades ago, Joules is a premium lifestyle brand with an authentic heritage.

The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a country show in Leicestershire. Today, it is a true multi-channel lifestyle brand; its products are available through its own retail stores, online, at rural shows and events and wholesale channels both in the UK and internationally.

Joules carefully designs and sells clothing, footwear and accessories for women, men and children, as well as ever-growing homeware, eyewear and licensed product collections.

The brand’s values of quality, Britishness, family, and humour, coupled with its unique use of colour and print set Joules apart. This approach, along with unwavering attention to detail and drive to surprise and delight its customers with unexpected details, has been central to the brand’s success and remains at the heart of everything Joules creates.

During 2019 the brand will celebrate its 30th birthday, marking three decades of Joules delivering fun, quality clothing for families and friends to make lasting memories together. The brand has some very exciting celebrations planned throughout the year, built around some of the special moments shared with its customers since the Joules story began back in 1989. |

Joules Fast Facts

  • Joules is an international brand, available in the UK, USA, Germany, France and other European markets
  • Joules operates 123* stores in the UK and ROI across a range of location types, has a significant online business and a well-established wholesale business with over 2,000 stockists worldwide, including John Lewis and Nordstrom Joules’ talented in-house print design team lovingly hand-draw all the prints and unexpected unique details you see within its collections each season
  • Joules is proud of its British heritage and still has strong roots in Market Harborough, the site of its first shop and head office – since day one
  • Colin Porter joined as COO in 2010 and became CEO in September 2015, with Tom Joule focusing on the creative side of the business in his capacity as Chief Brand Officer
  • Joules received Mark of Excellence for The Best Fashion Retailer at the Retail Week Awards in 2019 and 2018
  • Joules recently won Fashion Retail Business of the Year (between £101m and £500m turnover) at the Drapers Awards 2018, for the second year in a row. The Group also won the Drapers Mainstream Brand of the Year in both 2017 and 2016, and Best British Fashion Retailer of the Year in 2015
  • Retail Week featured Joules as the number one company in the ‘Top 10 best retailers to work for in the UK’ based on Glassdoor rankings
  • Joules won the Best Licensed Fashion or Talent Brand Award and the Best Licensed Gifting Product Award at the 2019 Brand & Lifestyle Licensing Award (B&LLA)

*As at 25 November 2018, excluding concessions