Christmas Trading Update for the seven-week period to 7 January 2018

09 Jan 2018

Christmas Trading Update

Continued strong trading through Christmas period


Joules, the British premium lifestyle brand, today updates on the Christmas trading performance of its retail business for the seven-week period to 7 January 2018.

Joules delivered a strong performance over the Christmas period with total retail sales* up 19.2% against the comparable period last year.  This was driven by continued growth across both the Store and E-commerce channels.  Retail gross margin, over the same period, is expected to be in line with the prior year as we maintained our disciplined and selective approach to promotional activity. 


Colin Porter, CEO, commented:

“The Group’s retail performance through the Christmas trading period is testament to the strength of the Joules brand, unique product proposition and customer engagement.  Both stores and e-commerce channels delivered good growth with the increasing awareness and popularity of the brand.”

Joules will announce its Interim results for the 26-week period ended 26 November 2017 on Wednesday 31 January 2018.


This announcement contains inside information.

*Retail sales are stated including VAT and returns received, or anticipated, from sales in the period.  Retail sales in this statement include Stores and E-commerce channels and exclude the Shows channel.  At the start of the trading statement period, Joules operated 117 stores compared to 107 at the same point last year.




Joules Group plc

Tel: +44 (0) 1858 435 255

Colin Porter, CEO

Marc Dench, CFO


Hudson Sandler LLP, Financial PR

Tel: +44 (0) 20 7796 4133

Alex Brennan

Lucy Wollam


Peel Hunt LLP, Nominated Advisor & Broker

Tel: +44 (0) 20 7418 8900

Dan Webster

Adrian Trimmings

George Sellar


Liberum Capital Limited, Broker

Tel: +44 (0) 20 3100 2000

John Fishley

Joshua Hughes



Joules - ‘a premium lifestyle brand with an authentic British heritage’

Established in Britain by Tom Joule nearly three decades ago, Joules is a premium lifestyle brand with an authentic heritage.

A true multi-channel lifestyle brand, Joules carefully designs clothing, footwear and accessories for women, men and children, as well as an expanding range of homewares, toiletries and eyewear collections, with personality to match those of its customers’ colourful and uplifting outlooks, available through its own retail stores, online, rural shows and events and wholesale channels.

Quality, Britishness, family values, colour and humour make Joules stand out from the crowd. This approach, along with an unwavering attention to detail, and drive to surprise and delight its customers with unexpected product details, remains at the heart of everything Joules creates and has been central to the brand’s success and expansion.  |


Joules Fast Facts


* Figures are stated as at 26 November 2017