With growth comes responsibility.

When I started Joules in 1989, I sold clothing at country and equestrian events, never knowing the journey I was about to go on. I can’t quite believe that today, Joules is now a true multi-channel business that employs over 1500 people.

As a brand we have deep rural roots. We were established in the fields of Great Britain and our head office is on the outskirts of Market Harborough, the small town in which I have lived my whole life. To say the countryside is dear to me, is an understatement.

And as Joules has grown, so has our brand’s love for the countryside. We look to its farmland, rivers, woods and meadows for inspiration – and we also recognise that the countryside is where our customers love to spend their time.

We’ve always taken pride in looking after the world around us, but with our business growth we need to place even more focus on doing the right thing for the future. Our teams are working hard behind the scenes to ensure that we’re making the shift to more sustainable materials and solutions throughout our business. We have some ambitious targets, and whilst we understand that a lot of these won’t be met overnight, we are looking forward to sharing our progress with you.

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