Charitably Joules

At Joules we have a great history of supporting our local communities and we have established a number of partnerships and friendships over the years with a variety of charities.

Our support for our charity partners ranges from fundraising to designing and selling products to raise money on their behalf. Supporting our local communities in this way is at the heart of our brand and we are constantly striving to achieve even more.

We’re incredibly passionate about our charity partners, let us tell you why.


The Prince's Trust

Working with unemployed young people aged 18 to 30, The Prince's Trust Enterprise Programme supports them to re-focus their lives through exploring the opportunity of setting up their own business, thereby creating a long-term sustainable future for themselves.

From providing training and mentoring support to funding and resources, The Prince's Trust works with its budding entrepreneurs every step of the way to work out if their business ideas are viable and whether self-employment is right for them. The programme then supports those looking to take their idea forwards, through business planning and into reality, even providing funding to start their new venture up.

We are delighted and proud to partner with The Prince’s Trust, supporting the Enterprise Programme in Leicestershire and Northamptonshire.

Since we started working with The Prince's Trust, 249 young people have passed through their Leicester and Kettering programmes.

Did You Know…

We recently held an employee auction and raffle to raise funds for The Prince's Trust Enterprise Programme. Our auction saw employees from across the business offer auction ‘lots’ which ranged from the offer to create a bespoke lunch menu for a week, to handmade prizes and even someone’s holiday home for a weekend. Employees were invited to bid on lots with all proceeds going to The Prince's Trust. Bidding was fast, furious and engaging and raised over £6,500. We can’t wait for the next one!

We are delighted to be partnering with Joules to transform young lives. It’s been great to see so many teams at Joules driving our partnership across stores and engaging customers. We are looking forward to building on our success this year and what’s to come. On behalf of everyone at The Prince’s Trust and the young people you support – the biggest thank you!

You can read more about The Prince's Trust Enterprise Progamme here.



We create smiles and memories,
we laugh, play and have fun

Nuzzlets is a fantastic grassroots charity that not only provides a loving home for unwanted animals, but also provides free access for young people with disabilities, special needs and life-threatening illnesses to visit the centre for animal assisted therapy and education.

The vital work they do assists these young people in improving their motor skills, enhancing communication, raising self-esteem, reducing anxiety and loneliness and providing interaction with others.

We are extremely proud to support Nuzzlets great work through sales of our fun applique tops.


Did You Know…

As well as supporting Nuzzlets financially, we also try to do our bit in other ways too. This year;

  • Our staff have volunteered at Nuzzlets, helping out where possible
  • We celebrated Nuzzlets volunteers by handing out goody bags as part of our ‘Random Acts of Kindness’ week
  • We provide all of the Nuzzlets volunteer uniforms, as well as our Joules wellies for volunteers and visiting children
  • Many of our store decorations are donated to Nuzzlets after our stores have finished with them to brighten up their classrooms and play areas

View our product that helps support Nuzzlets and find out more about them and their work here.


Farms For City Children

Farms for City Children is a charity that offers city children the opportunity to experience life on a working farm in the heart of the countryside. Through its amazing work, it supports children’s learning, raises self-esteem and enriches young lives, providing a safe and welcoming setting where children and their teachers together get involved for a whole week in the working life of a real farm with real farmers

This is a charity close to our heart, and we are delighted to continue to support the great work they do through the sale of our fun applique tops. 


Did You Know…

We sent a team of our employees out to one of the Farms for City Children farms for the day to help out. We had an amazing day seeing the great work they do – we were even lucky enough to see the new lambs being born!

We were totally inspired by the impact this farming experience has on the children who visit. As one teacher summed up;

There were a number of children who changed dramatically through the week. One began the week scared of the animals, but became a confident farmer, another is naughty at home and school and behaved amazingly well during the trip, and another rarely talks at school but completely came out of her shell here! The children have really benefitted from the opportunity to make decisions independently. This week has a ripple effect through their whole lives.

It was wonderful to host a number of Joules staff at Wick Court, our Gloucestershire farm in March – they clearly set the tone for our royal visit from HRH The Duchess of Cambridge in early May! Not only have you kindly supported us with 5% of sales from your fantastic Maggie Applique T-shirt, your kind donation of wellies and t-shirts have gone down a treat on the farms!

View our product that helps support Farms for City Children and find out more about them and their work here.



Hospice UK

Hospice UK is the national voice of hospice care in the UK. They work by the philosophy that everyone matters all the way through their life and want to make sure that everyone with a life-limiting or terminal condition gets the very best care. Through supporting hospices all around the country, they help them to deliver the very best service possible for the local communities that they work within and, as a key supporter of those communities too, we want to be a part of continuing to make that vision a reality.

Our partnership with Hospice UK has only recently started but we’re looking forward to achieving great things together.



The British Beekeepers Association

We also support The British Beekeepers Association through the sale of one of our best-selling bee print wellies.