Our Joules stores sit at the heart of many communities and as such, we feel that we have an important role to play in supporting them.
Our Charitably Joules programme aims to do just this, supporting charities which play crucial roles in the lives of children, young adults and families across the country and supporting the environment surrounding them.
We have established a number of partnerships and friendships over the years, let us introduce you to those fantastic charities we’re currently fundraising for and working with to raise awareness and support…
Working with unemployed young people aged 18 to 30, The Prince's Trust Enterprise Programme supports them to re-focus their lives through exploring the opportunity of setting up their own business, thereby creating a long-term sustainable future for themselves.
From providing training and mentoring support to funding and resources, The Prince's Trust works with its budding entrepreneurs every step of the way to work out if their business ideas are viable and whether self-employment is right for them. The programme then supports those looking to take their idea forwards, through business planning and into reality, even providing funding to start their new venture up.
We are delighted and proud to partner with The Prince’s Trust, supporting the Enterprise Programme in Leicestershire and Northamptonshire. Since we started working with The Prince's Trust, 249 young people have passed through their Leicester and Kettering programmes.
"WE ARE DELIGHTED TO BE PARTNERING WITH JOULES TO TRANSFORM YOUNG LIVES. IT’S BEEN GREAT TO SEE SO MANY TEAMS AT JOULES DRIVING OUR PARTNERSHIP ACROSS STORES AND ENGAGING CUSTOMERS. WE ARE LOOKING FORWARD TO BUILDING ON OUR SUCCESS THIS YEAR AND WHAT’S TO COME. ON BEHALF OF EVERYONE AT THE PRINCE’S TRUST AND THE YOUNG PEOPLE YOU SUPPORT – THE BIGGEST THANK YOU!"
Did You Know…
In February 2019 we took part in The Prince’s Trust’s second ever ‘Future Steps Challenge’. Designed to get people moving and fundraising, Joules had a fantastic 81 teams take part, walking over 130million steps throughout the month and raising over £12,000 – more than any other retail partner taking part!
You can read more about The Prince's Trust Enterprise Programme here.


Hospice UK is the national voice of hospice care in the UK. They work by the philosophy that everyone matters all the way through their life and want to make sure that everyone with a life-limiting or terminal condition gets the very best care. Through supporting hospices all around the country, they help them to deliver the very best service possible for the local communities that they work within and, as a key supporter of those communities too, we want to be a part of continuing to make that vision a reality.
You can find out more about Hospice UK and their work here.


Farms for City Children is a charity that offers city children the opportunity to experience life on a working farm in the heart of the countryside. Through its amazing work, it supports children’s learning, raises self-esteem and enriches young lives, providing a safe and welcoming setting where children and their teachers together get involved for a whole week in the working life of a real farm with real farmers
We were totally inspired by the impact this farming experience has on the children who visit. As one teacher summed up;
"THERE WERE A NUMBER OF CHILDREN WHO CHANGED DRAMATICALLY THROUGH THE WEEK; ONE BEGAN THE WEEK SCARED OF THE ANIMALS BUT BECAME A CONFIDENT FARMER AND ANOTHER RARELY TALKS AT SCHOOL BUT COMPLETELY CAME OUT OF HER SHELL HERE! THE CHILDREN HAVE REALLY BENEFITTED FROM THE OPPORTUNITY TO MAKE DECISIONS INDEPENDENTLY. THIS WEEK HAS A RIPPLE EFFECT THROUGH THEIR WHOLE LIVES."
Did You Know…
We sent a team of our employees out to one of the Farms for City Children farms for the day to help out. We had an amazing day seeing the great work they do – we were even lucky enough to see the new lambs being born!
You can find out more about Farms for City Children and their work here.


Nuzzlets is a fantastic grassroots charity that not only provides a loving home for unwanted animals but also provides free access for young people with disabilities, special needs and life-threatening illnesses to visit the centre for animal-assisted therapy and education.
"WE CREATE SMILES AND MEMORIES,
WE LAUGH, PLAY AND HAVE FUN"
The vital work they do assists these young people in improving their motor skills, enhancing communication, raising self-esteem, reducing anxiety and loneliness and providing interaction with others.
Did You Know…
As well as supporting Nuzzlets financially, we also try to do our bit in other ways too. This year;
- Our staff have volunteered at Nuzzlets, helping out where possible
- We celebrated Nuzzlets volunteers by handing out goody bags as part of our ‘Random Acts of Kindness’ week
- We provide all of the Nuzzlets volunteer uniforms, as well as our Joules wellies for volunteers and visiting children
- Many of our store decorations are donated to Nuzzlets after our stores have finished with them to brighten up their classrooms and play areas
You can find out more about Nuzzlets and their work here.


The Woodland Trust is the UK’s largest woodland conservation charity. Since forming in 1972 it has planted more than 43 million trees across the country and saved over 1,000 woods from damage or destruction. The Trust’s vision is to see a UK rich in native woods and trees, for people and wildlife. It owns more than 1,000 woods across the country, all open to the public and free to visit. You can find out more about the Woodland Trust and their work here.
We know that trees are one of the best ways to fight climate change, and by planting more we're helping to secure the future of the woodlands that inspire us, and the future of our planet. Because every tree counts, we're proud to be partnering with the Woodland Trust, pledging to plant 250,000 trees by the end of 2022, to support the fight against climate change.
Read more about our Joules colleagues planting trees with the Woodland Trust here.
#JoulesTreePledge

