A love of the countryside is, and always will be at the heart of the Joules brand.

We create meaningful products inspired by nature, perfect for enjoying the great outdoors or the great indoors. Respecting and considering the environment that we constantly draw inspiration from is fundamental to our business.

We are proud that our customers love our clothing, footwear and accessories for their quality. We build-to-last and all our garments provide many years of use and can often be passed-on or handed-down. This is particularly relevant when some reports suggest that nearly two-thirds of clothing created by the retail industry overall end up in incinerators or landfill within a year of being produced.

At Joules, significant time is invested in identifying the environmental impacts across our business and we work to identify potential actions to reduce them.

We know we’re not perfect – we never will be – but we are continually working to be better, make progress and contribute to positive change.

Read more on our packaging

Read more on our ESG commitments

Read more on our circularity